One of my earliest and most exciting projects at Boba Bam was creating a brand mascot that not only elevated the brand’s identity but also fostered a deeper emotional connection with its core audience—families. By blending fun, relatability, and charm, Bam became the heart of Boba Bam, capturing the attention of boba-loving families through social media, merchandise, advertising assets, and beyond. This mascot played a pivotal role in strengthening the brand's presence.